Founded in 2025 in New York City, Foundations of a Man is a movement dedicated to building strong men and brotherhood.

At the heart of the movement is The Brotherhood — a community of men committed to doing the work to become better men.

We create spaces for men to grow stronger, together, through a blend of in-person and online experiences: workouts, skill workshops, social gatherings, challenges, and real-world development.

For The Brotherhood, we release limited-edition drops, earned only through our 7 Days of Discipline challenges.

Foundations of a Man is the movement.

The Brotherhood is the community that carries it forward.